Introduction
According to figures from the Wine and Spirit Trade Association (“WSTA”), the UK wine industry generates £10.6 billion in sales and 81% of UK adults that drink alcohol drink wine. The average Briton is now drinking 108 bottles of wine a year, placing the UK’s alcohol consumption among the highest in developed countries.
Alcohol sales fell during 2020 as the prolonged closure of pubs and bars cancelled out a rise in home drinking during lockdown and more people developed a taste for non-alcoholic alternatives. The annual market report from the Wine and Spirit Trade Association (WSTA) shows that beer sales fell by 10% and wine sales by 5% as increased online orders failed to offset the closure of swathes of the hospitality sector.
